the newbie mindset
Full of energy, passion, and enthusiasm- your excitement drives you and your brand. No matter if you are new to your brand or still just have the Newbie mindset your brand is passion first profit second.
When it comes to your brand a newbie mindset is great because:
Your enthusiasm and passion are contagious
You have an open mind to solving problems
You have a willingness to learn
You don’t have arbitrary practices on how certain tasks “must get done”
Your creativity shines
This means your brand strengths are naturally:
Clearly you have a lot of love for what you do, but to have a strong brand you also have to have heart. Heart within your brand is just like your heart. It is beautiful and weird, but it is what runs everything. You must protect and look after the heart of your brand at all costs.
Yet far too often, your NEWBIE perspective allows your love for the work and the people to sacrifice the heart of your brand which looks like:
No real game plan of what you are building
Giving your work away
Saying “Yes” to people and opportunities that you should be saying “No”
Get off tracking from your passion because you get caught up in the “doing”
No systems or structures in place
Which means potential brand pitfalls when it comes to:
Inconsistency aka flakiness
A “Start. Stop. Cycle” with regards to marketing and your money
Building something you hate in the end
Going down a costly “rabbit hole” chasing someone else's passion for you.