WHY MULTIPLATFORM BRANDING IS THE FUTURE TO A SUCCESSFUL BUSINESS
As freelancers and entrepreneurs begin to overrun the numbers of corporate employees, these individuals are quickly realizing that they need to be more than a one trick pony if they are going to meet their financial goals.
Because many of these new business operations don't have the luxury of 100’s of employees, they keep the framework of their work small to one major idea or field.
When you take that idea or field and diversify how you meet your market over different platforms- you strike pure GOLD! You also have a multiplatform brand.
A multiplatform brand shares the same message through different platforms to reach its various target audiences. The deliverables are all slightly different, but the message or field of expertise remains the same.
Many clients come in as coaches who have written a book. If you asked them what they did, they would give you some description of the coaching profession.
But that isn't true.
They are coaches, but they are also a published author. Many of them are speakers, sell E-products, host live events, and have weekly podcasts.
They use multiple platforms to reach their audience and get their message out.
When you approach your brand as a multiplatform brand, you simplify your brand message. It is no longer about the title you wear, but the message you share.
You are no longer a coach. You become an evangelist for your idea or field.
It also increases your reach.
The multiplatform approach allows your audience to meet you where they feel the most comfortable.
I know many people who have no interest in talking to a coach, but would be highly fascinated by the perspective.
The multiplatform approach doesn't just increase and diversify your revenue streams, it also removes the titles that can block your audience from leaning in to you.
When you apply a multiplatform approach to your business, your brand becomes refined, your message clear, and your income streams deep.