Many people may do what you do, but no one else is you.

We all know this to be true, but put yourself in a large networking group and you can feel obsolete next to all the clones of your industry.

Here are 3 ways to define your brand and stand out from the crowd.

1. Verbiage.

Use words that speak to your audience. What words do they use to search for your services. Forget about filler words and industry jargon.

2. Most favorite part.

What is your most favorite part about your work? What is your clients’ most favorite part? Share that before anything else.

3. Don't talk about you.

For the most part, don't talk about you. Talk about your clients. Make them shine and sparkle. And in doing so, your brilliance will shine through.

Ali Craig