Ali Craig
3 Ways To Uplevel Any Brand
I love summer because, like the holidays, many people stop thinking about business. And while they are off playing, this is the perfect...
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Ali Craig
Apr 7, 20232 min read
Rethinking The Buying Problem
Understanding why a customer won’t say “yes” keeps many a marketer, brander, and empire builders up at night. When faced with this...
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Ali Craig
Apr 5, 20232 min read
How To Have A Media Worthy Opinion
You may say media is in my blood. From the beginning of my career all the way to today - local, national, and international media have...
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Ali Craig
Apr 4, 20232 min read
Making Your Product Pieces Into A Powerful Brand
Many modern brands have multiple pieces. You started with one product or service and have evolved from there. But along the way, you...
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Ali Craig
Mar 30, 20232 min read
7 Ways To Get Your Brand Know
We all want to be known. Personally, professionally, via our businesses and our brands. It is human nature to desire to be known because...
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Ali Craig
Mar 23, 20231 min read
Why Loyalty Is Better Than Gold In Today’s Market
Many people say we live in a throwaway society. The sad truth is that they are right. But our throw-away mentality doesn’t just extend to...
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Ali Craig
Mar 11, 20232 min read
Are You A One Hit Wonder or Legacy Brand
When you think about the music industry, you always think about the one-hit wonders, and then you think about the legacy leaders, those...
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Ali Craig
Mar 3, 20233 min read
Building Your Online and Offline Style
In today's online obsession, it's easy to forget that you also have an offline perspective. When our two aesthetics, our online and...
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Ali Craig
Feb 24, 20232 min read
Discerning What Your Audience Needs To Hear
There are many experts out there that are happy to share with you exactly what they think your audience needs to hear. That your audience...
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Ali Craig
Feb 17, 20232 min read
How To Get Testimonials That Tell A Story
We all know testimonials are the “gold mine” for our businesses to get more customers, have our customers say “yes” faster, and get...
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Ali Craig
Feb 13, 20231 min read
How To Master Your Personal Brand
Like it or not, you are your brand. And though you may sell your existing business at some point, until the day you die, you will forever...
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Ali Craig
Feb 3, 20231 min read
The Art Of Standing Out
When trying to stand out with your brand, some people show up like peacocks while others show up like pigs with lipstick on. Here are the...
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Ali Craig
Jan 27, 20232 min read
Why A Concise Message Creates Cash
We have all been there. We are interested in a product, and we either get no description that leads us wondering “So what do I get” or we...
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Ali Craig
Jan 21, 20232 min read
Planning For A Profitable Brand
Let’s be real. We all secretly hope for one of those fairytale brands. You know them. The ones that go from unknown to the coach of...
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Ali Craig
Jan 17, 20232 min read
The Yin Yang Effect Of Branding And Marketing
Many people confuse branding and marketing to be one and the same, but they are not. Here is the simplest way to understand the...
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Ali Craig
Jan 14, 20232 min read
What Your Brand Can Learn From Hotel Apps
If you haven’t checked out a hotel app lately, you should because they are doing a few things right that we should all be taking note of....
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Ali Craig
Jan 7, 20232 min read
For The Love of All Things Holy, “STOP!”: 5 Ways Every Entrepreneur Undoes Their Brand
One of the most frustrating things for me to watch is a beautiful new brand destroyed by the ignorance of the brand’s owner - aka you. So...
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Ali Craig
Jan 5, 20233 min read
Why Everyone Wants To Be Apple
Love them or hate them, Apple is a brand that understands their audience on a neuro human branding™ side. They understand biology, and...
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Ali Craig
Jan 5, 20234 min read
OWNING YOUR PRICE
Love them or hate them, Apple is a brand that understands its audience on a neuro human branding® side. They understand biology, and they...
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