Why A Concise Message Creates Cash
We have all been there. We are interested in a product, and we either get no description that leads us wondering “So what do I get” or we...
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Ali Craig
- Jan 21
- 2 min
Planning For A Profitable Brand
Let’s be real. We all secretly hope for one of those fairytale brands. You know them. The ones that go from unknown to the coach of...
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Ali Craig
- Jan 17
- 2 min
The Yin Yang Effect Of Branding And Marketing
Many people confuse branding and marketing to be one and the same, but they are not. Here is the simplest way to understand the...
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Ali Craig
- Jan 14
- 2 min
What Your Brand Can Learn From Hotel Apps
If you haven’t checked out a hotel app lately, you should because they are doing a few things right that we should all be taking note of....
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Ali Craig
- Jan 7
- 2 min
For The Love of All Things Holy, “STOP!”: 5 Ways Every Entrepreneur Undoes Their Brand
One of the most frustrating things for me to watch is a beautiful new brand destroyed by the ignorance of the brand’s owner - aka you. So...
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Ali Craig
- Jan 5
- 3 min
Why Everyone Wants To Be Apple
Love them or hate them, Apple is a brand that understands their audience on a neuro human branding™ side. They understand biology, and...
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Ali Craig
- Jan 5
- 4 min
OWNING YOUR PRICE
Love them or hate them, Apple is a brand that understands its audience on a neuro human branding® side. They understand biology, and they...
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