Ali Craig
The Power of Adjectives and Verbs
When people hear “experience-based marketing,” they instantly think of events. We must do facebook lives, host live events, live...
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Ali Craig
Aug 3, 20232 min read
RAISING THE ENERGY OF A ROOM
We have all been there. We get to a speaking event, show up for a client meeting, and “WTF” we have entered the Twilight Zone of Debbie...
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Ali Craig
Jul 27, 20231 min read
UNAPOLOGETICALLY YOU
Can I be real? This politically correct world is a big bunch of bull shit. Consciously or not, we minimize our thoughts, feelings, and...
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Ali Craig
Jul 20, 20231 min read
REAL VS. REALLY WANT
Have you noticed the new social trend to be real, like truly no edits real? Everyone says that they want the real deal. No filters. No...
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Ali Craig
Jul 19, 20232 min read
YOU ARE THE 1
Picture it. You are at an event this person is going on and on telling you about their problem, and you know you are the answer to their...
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Ali Craig
Jul 12, 20231 min read
How To Own Your Status
Blame it on being a startup or the simple fact that you don’t have a ton of letters behind your name. It can be a challenge for an...
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Ali Craig
Jul 6, 20231 min read
Saying “No”
Often people will say “yes” just because they don’t want the perceived confrontation and drama of saying “no.” And though it can feel...
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Ali Craig
Jun 29, 20232 min read
HOW TO HANDLE A CRISIS WITH GRACE (EASE)
Let’s just cut to the chase. A crisis will come. If it is to your industry, your life, your business, or your community- to think that...
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Ali Craig
Jun 24, 20231 min read
USING YOUR LIFE TO YOUR ADVANTAGE
No matter what your life looks like, someone somewhere will find it fascinating. Far too often, we are so caught up in our own lives that...
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Ali Craig
Jun 22, 20231 min read
WHAT IS YOUR VISUAL FOOTPRINT SAYING ABOUT YOU
A modern marketplace is a content machine. Copy, videos, pictures, stories, graphics, and so much more are everywhere. We consider the...
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Ali Craig
Jun 14, 20232 min read
WHEN YOU AREN’T FEELING THE LOVE
In business and your personal life, it is easy to have moments where you don’t feel love. Baring that the issue isn’t with you- aka, you...
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Ali Craig
Jun 8, 20231 min read
Phone Sales Success
Video meetings may be all the rage, but phones are not dead. And though video meetings convert better because you get to read a fuller...
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Ali Craig
Jun 7, 20231 min read
The Power In Sitting Down
In many situations, sitting down is a position of weakness, but not always. Here are two scenarios where taking a seat means you keep...
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Ali Craig
May 24, 20233 min read
3 Ways To Uplevel Any Brand
I love summer because, like the holidays, many people stop thinking about business. And while they are off playing, this is the perfect...
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Ali Craig
May 17, 20231 min read
“Nonnegotiable” Influence
Have you noticed that everything is a negotiation? At least people feel that way. Let’s negotiate the price, relationship, deliverables,...
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Ali Craig
May 12, 20231 min read
How To Overcome Your Nerves
Being nervous happens. Nervous to close the deal, take the stage, meet the future step kids- being nervous is part of life. But you don’t...
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Ali Craig
May 6, 20231 min read
When It All Sucks, How To Cheer Yourself Up
The art of influence is more of an energy and perception than anything else. We often talk about influence concerning others, but what...
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Ali Craig
Apr 27, 20233 min read
Instinct and Intelligence
Working with businesses over the last 20 years, it's easy to see how people discount their instincts. We discount our instinct,...
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Ali Craig
Apr 12, 20231 min read
Influence With Intention
Being influential or an influencer is a buzzword. The truth, though, is that you have to be influential with intention, meaning that you...
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Ali Craig
Apr 12, 20232 min read
Endgame
What is your endgame? In today's influencer-driven social proofs-driven society, most of us don't have a clear endgame of what this looks...
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