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The Power of Adjectives and Verbs
When people hear “experience-based marketing,” they instantly think of events. We must do facebook lives, host live events, live...

Ali Craig
2 min read


RAISING THE ENERGY OF A ROOM
We have all been there. We get to a speaking event, show up for a client meeting, and “WTF” we have entered the Twilight Zone of Debbie...

Ali Craig
2 min read


UNAPOLOGETICALLY YOU
Can I be real? This politically correct world is a big bunch of bull shit. Consciously or not, we minimize our thoughts, feelings, and...

Ali Craig
1 min read


REAL VS. REALLY WANT
Have you noticed the new social trend to be real, like truly no edits real? Everyone says that they want the real deal. No filters. No...

Ali Craig
1 min read


YOU ARE THE 1
Picture it. You are at an event this person is going on and on telling you about their problem, and you know you are the answer to their...

Ali Craig
2 min read


How To Own Your Status
Blame it on being a startup or the simple fact that you don’t have a ton of letters behind your name. It can be a challenge for an...

Ali Craig
1 min read


Saying “No”
Often people will say “yes” just because they don’t want the perceived confrontation and drama of saying “no.” And though it can feel...

Ali Craig
1 min read


HOW TO HANDLE A CRISIS WITH GRACE (EASE)
Let’s just cut to the chase. A crisis will come. If it is to your industry, your life, your business, or your community- to think that...

Ali Craig
2 min read


USING YOUR LIFE TO YOUR ADVANTAGE
No matter what your life looks like, someone somewhere will find it fascinating. Far too often, we are so caught up in our own lives that...

Ali Craig
1 min read


WHAT IS YOUR VISUAL FOOTPRINT SAYING ABOUT YOU
A modern marketplace is a content machine. Copy, videos, pictures, stories, graphics, and so much more are everywhere. We consider the...

Ali Craig
1 min read


WHEN YOU AREN’T FEELING THE LOVE
In business and your personal life, it is easy to have moments where you don’t feel love. Baring that the issue isn’t with you- aka, you...

Ali Craig
2 min read


Phone Sales Success
Video meetings may be all the rage, but phones are not dead. And though video meetings convert better because you get to read a fuller...

Ali Craig
1 min read


The Power In Sitting Down
In many situations, sitting down is a position of weakness, but not always. Here are two scenarios where taking a seat means you keep...

Ali Craig
1 min read


“Nonnegotiable” Influence
Have you noticed that everything is a negotiation? At least people feel that way. Let’s negotiate the price, relationship, deliverables,...

Ali Craig
1 min read


How To Overcome Your Nerves
Being nervous happens. Nervous to close the deal, take the stage, meet the future step kids- being nervous is part of life. But you don’t...

Ali Craig
1 min read


When It All Sucks, How To Cheer Yourself Up
The art of influence is more of an energy and perception than anything else. We often talk about influence concerning others, but what...

Ali Craig
1 min read


Instinct and Intelligence
Working with businesses over the last 20 years, it's easy to see how people discount their instincts. We discount our instinct,...

Ali Craig
3 min read


Influence With Intention
Being influential or an influencer is a buzzword. The truth, though, is that you have to be influential with intention, meaning that you...

Ali Craig
1 min read


Legacy By Design
The idea of leaving a legacy, having your life matter, having your work matter long after you aren't on this earthly planet, in this...

Ali Craig
2 min read


How To Have A Media Worthy Opinion
You may say media is in my blood. From the beginning of my career all the way to today - local, national, and international media have...

Ali Craig
2 min read
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