Being influential or an influencer is a buzzword. The truth, though, is that you have to be influential with intention, meaning that you don't want to influence just anybody. You want to influence the right people the right way—as we say, intelligent influence.
How in the world can you not just influence the masses but influence the right masses?
It truly does just simply start with your intentions.
So simple, yet so powerful. When you know exactly who you want and the types of relationships you're trying to create, the right people show up. When you are clear about what you're trying to do in the world, the transformation you're trying to create, the right people show up.
The right people only show up when your intentions are consistently clear, meaning that you're clear about the people today, tomorrow, and the next day. You're clear about your passion today, tomorrow, and the next day. That it's not what's your latest fad, you're interested in today, and it is gone tomorrow. It's about being intentionally clear 24/7/365 and consistently showing up with that intention for you to be influential for your audience and, more importantly, influential to the masses at large.
If you want to influence the people that truly need your message, your passion, and your heart, then you have got to be clear about your intentions from the get-go.