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  • Writer's pictureAli Craig

Mission Impossible? How To Sell A New Idea To Your Audience

Helping people think outside of the societal box is one of the greatest advantages of entrepreneurs. But selling new ideas, beliefs, and stories that go against our social programming can be challenging.


How do you sell a new idea to your market when they don’t even know they want it?


  1. Find the social story at play. Our audiences and industries all have social stories that influence us for good and sometimes for not-so-good. When we understand what the story says, we can speak to or against social programming.

  2. Connect with the subconscious triggers. As human beings, we live our lives over 90% of the time with our subconscious minds driving us. This means our fears, anxieties, doubts, and hesitations are what is running your audience. Speak to these unspoken and show them how your new idea speaks to their unspoken.

  3. Talk to the heart and not the head. No one moves from the logical side of life. We are heart-driven first. Show your audience how your idea fulfills the desires of their hearts and dreams. Aka doesn’t sell the logic. Sell the heart.


Selling a new idea to your audience isn’t an impossibility. It is possible when you follow these three simple steps.

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