The Human Choice™ Journal
Research Essays. Observations. Practical Applications.
The Human Choice™ Theory is a living body of work. This journal is where I publish the ideas, observations, research essays, and practical applications that continue to shape that work.
Some entries introduce new frameworks. Some challenge long-held assumptions. Some explore questions I'm still researching.
Others simply capture patterns I've seen repeated thousands of times over more than twenty-five years working with founders, leaders, nonprofits, and organizations.
Together, they explore one question:
Why do people choose?
More Than a Blog
This isn't a collection of marketing tips or business trends.
It's an evolving body of research exploring how human impressions become human relationships and how those relationships shape leadership, organizations, brands, communication, entrepreneurship, and everyday life.
Every essay is designed to help you better understand yourself, better understand others, and build organizations people genuinely understand, trust, remember, and choose.
Browse by Research Area
The Human Choice™ Theory is explored through several interconnected research areas. Choose a topic below, or browse the latest research essays.
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Human Choice™: The foundational principles of why people choose.
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SoulFire®: Purpose, identity, and meaningful work.
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NERI®: Understanding yourself and understanding others.
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Intelligent Influence®: Presence, communication, relationships, and human interaction.
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Neuro Human Branding®: Building organizations that faithfully reflect the people behind them.
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Three Impressions®: How first, last, and lasting impressions shape relationships.
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Perceived Intent™: Why people respond to the motives they believe you have.
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Social Stories: How assumptions, culture, and inherited narratives shape human behavior.
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Human Choice™ in an AI World: Exploring what remains uniquely human as technology rapidly evolves.
