Ali CraigApr 7, 20232 minRethinking The Buying ProblemUnderstanding why a customer won’t say “yes” keeps many a marketer, brander, and empire builders up at night. When faced with this...
Ali CraigMar 11, 20232 minAre You A One Hit Wonder or Legacy BrandWhen you think about the music industry, you always think about the one-hit wonders, and then you think about the legacy leaders, those...
Ali CraigFeb 24, 20232 minDiscerning What Your Audience Needs To HearThere are many experts out there that are happy to share with you exactly what they think your audience needs to hear. That your audience...
Ali CraigFeb 13, 20231 minHow To Master Your Personal BrandLike it or not, you are your brand. And though you may sell your existing business at some point, until the day you die, you will forever...